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Evaluating your B2B ECommerce Development

This report outlines a general framework with relative milestones that B2B eCommerce professionals can use to gauge how they are developing with respect to a similarly situated peer group in terms of...

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Real Time Data Verification

E-marketing is not what it was a decade ago. As technology advances we have more opportunities to connect with our prospects, but it has also become more challenging to actually reach those prospects....

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20 Marketing Trends & Predictions for 2013 & Beyond

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out....

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Determine Your 2013 Marketing Goals

It's time for you to plan your 2013 marketing goals - SMART marketing goals. SMART is a key performance indicator that helps establish concrete and achievable goals. SMART stands for Smart, Measurable,...

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Google PageRank Formula Revealed!

Find out how to purchase links in order to increase the PageRank of your website effectively without wasting your money. You are going to learn how to calculate the PR-weight and avoid buying links...

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ECommerce and Sales Tax Legislation

Will ecommerce companies be required to collect and remit sales tax in jurisdictions in which they aren't physically located? Or are the dire tales of looming changes to sales tax laws...

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Lead Scoring for Success

A company’s website is still one of the most important sales and marketing tools for attracting new customers and growing new business. Marketers know that the website can produce a wealth of customer...

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Real Time Delivery of Fraud and Security Intelligence Data

IPViking by Norse Corporation provides the only live cyber risk intelligence solution available, enabling merchants and eCommerce sites to drastically reduce e-commerce and payments fraud while...

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7 Ways Website Tags Can Make You Miss Your Number

Website tags are the lifeblood of marketing. They enable data collection and functionality that drive remarkable marketing effectiveness. But when enterprise websites bear many tags, those tags can...

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6 Web Metrics Even the Experts Forget to Measure

Feel confident with your web analytics agenda for 2013? Having trouble deciding on the right metrics and user analysis strategy to follow? Learn to incorporate these quick website checks into your...

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Live Chat Performance Benchmarks: A Statistical Analysis

How do you measure the success of your live chat strategy? This report dives deep into the data behind one of today’s largest live chat user communities to identify the key benchmarks on which to...

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7 Reasons To Consider Responsive Design for Your Company’s Next Generation...

If they haven’t already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Make no mistake about it, the mobile revolution...

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Web Forms - Get More Information Than You Bargained For

Prospects filling out web forms usually don’t want to provide too much information. Did you know it’s possible to append information to incoming leads in real-time? What impact would additional...

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Customer Segmentation and Triggered Product Recommendations

Learn how to better segment your customers based on purchase history data. This whitepaper explores the range of product recommendation emails that you can trigger, or automate, using your existing...

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Learn the 4 Stages of Mobile Success!

Download the Ektron Mobile Maturity Model and learn how targeted relevant content will help you to deliver an engaging, high impact, mobile experience for your customers no matter how they access your...

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Prescription for Mobile App Success

As consumer adoption of mobile apps reaches a dizzying pace, join us for an exclusive webinar full of new strategies and tactics for engaging your audience using mobile apps. Learn new ways to improve...

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Three Steps to a Better Mobile Strategy

Mobile device proliferation continues at a break-neck pace, far outpacing the ability of content providers to keep up. There’s no doubt that the mobile storm is coming, with 2014 pegged as the year...

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Marketplace Fairness Act

The Marketplace Fairness Act of 2013. Is sales tax on internet and remote sales a reality this year? By now, you have probably heard of the Marketplace Fairness Act. This legislation, if enacted into...

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Responsive, Adaptive, Progressive

What's the best way to quickly develop a website that's easy to use for your content authors, and provides fast, consistent experience for site visitors? A modern Content Management System should...

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Choosing the Best Web CMS for Customer Experience Management

Delivering a great customer experience requires more than a Content Management System for updating Websites. Customers expect personalized interactions across multiple touch-points including email,...

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